Folk Rung

Taaleem Foundation has established a vocational training institute to provide vocational training and higher education in Sui to promote economic empowerment among females. Folk Rung is a brand name, representing the production of VTI Dera Bugtti to encourage the local culture and product line of Dera Bugtti Balochistan. Folk Rung has been launched as a new product line of TF. Folk Rung presents its products in two main events held in Islamabad. The purpose of participation in events, was to present the production of VTI and to promote the skills of people working there. Folk Rung presented the multiple products including embroided garment, accessories and home decor products. After successful launching of Folk Rung in Pakistan, TF have a plan to promote it on international level.

Venue & Objective of Events

• Folk Rung event 1 was held at Lok Virsa, Islamabad on 2nd November, 2018 to 11th November, 2018. The main objective of the event is to Promote & Sale the products of Folk Rung.
• Folk Rung event 2 was held at RockVille Diplomatic Enclave, Islamabad on 16th November, 2018 & 17th November, 2018. The main objective of the event is to Promote & Sale the products of Folk Rung.

Activities Performed

Here are some core activities which were performed at the event:

• Representation of Balochistan Culture.
• Promotion of Local culture of Balochistan and Heritage of Pakistan.
• Promotion & Sale of products of Folk Rung.

Overall Response

The event was continue around more than a week. During the Lok Mela local residents as well as the outsider in form of trips visited the stall. The overall public response was very good and encouraging and boosting. People were interested and concerned to promote their heritage.

Way Forward

The management staff will remain engaged in the tagging and packaging of remaining stock. And worked for financial status of items sold and purchased and other activities related to next event.